Independent business owners may consider switching to a franchise in order to expand their existing business and utilize the influence that comes with a larger, more well-known brand. Since every business is different, fitting into a franchise model may [...]
Networking is one of several marketing techniques to help improve your business. When you attend in-person networking events, you meet people from local businesses in order to get to know, like, and trust them – and for them get [...]
Effective time management is important for every business owner to understand and implement to make their business more successful. As a business owner, you want to be more efficient with the work you do so you can be more [...]
As a business owner, you want your business to be successful, which includes making a good profit. We discussed in previous blogs how to get more customers or sell more products or services to your existing customers. Today we want [...]
As a business owner, you focus your attention on bringing in new customers. But what about the customers that no longer do business with you? Does your business have any processes to understand why customers canceled your service or [...]
Should your business use video as part of its marketing strategy? Consider some recent statistics: • 79% of all internet traffic in 2018 is video content. • 4 times as many consumers would rather watch a video about a product or [...]
Database marketing, or customer relationship management (CRM) as it is also known, uses databases to compile and analyze customer data in order to provide more targeted marketing campaigns to those customers or potential customers who have similar characteristics. Here’s 3 [...]
In this day of social media and online access to everything, does a business really need to spend time at trade shows or other local expos? The answer is a resounding ‘Yes!’ Social media is a great tool to use [...]
Many of the 28 million small business owners in America wear a lot of different hats in their businesses – sales, marketing, accounting, human resources, and more. They may take on these tasks even if they are too busy [...]
Whether or not your business is seasonal, it likely has a busy season. Perhaps your business ebbs and flows with the weather or the holidays. Either way, you’re likely to be familiar with the time when “free time” doesn’t [...]
