In the business world, terms are often tossed around in meetings and discussions with little context or that lack deep understanding. Some of these terms even rise to the level of “buzzwords” without an outline of what they mean [...]
Every business should have a written business plan. That plan is your roadmap to the future success of your company. Whether you’re a new business creating that blueprint for the first time, or an existing business conducting a strategic [...]
Upselling is one of the best ways to edge a little more revenue out of your sales effort, give customers more reasons to be satisfied with your company, and help drive the success of your business. So, if upselling [...]
Diversification is a buzzword that’s often thrown around as the secret to success in your business, but you may not have a deep understanding of what diversification entails and why it matters. If you fall into that group of [...]
Have you ever read an online review before purchasing something? If you are online, you probably have. Those reviews might range from simply a ‘star’ rating to a few words, to a well-thought-out review detailing the positives (or negatives) [...]
For some, productivity can become hard with a short staff, tight budgets, and work-from-home scenarios. Whether you’re looking to level up your proactiveness or are a newbie, it’s not too late to become productive. Here are some tips to [...]
Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have evolved and will continue to evolve. With so many frequent changes, how do small business owners keep [...]
Customers are your company’s most critical asset. When it comes to customer service, a positive customer experience can be the key to gaining and retaining a loyal customer. 87% of people say that good customer service changes their buying behavior. [...]
Annual business planning normally occurs in the third and fourth quarters of the previous year. During that time, business owners and team members reflect on performance and delivery, assess goals and create supporting strategies. Often, that is where it [...]
Currently, there are five generations in the workplace, each with its own set of values, career outlooks and aspirations. The generations in today’s workplace according to Purdue University are: Traditionalists (1925-1945) – 2% of the workforce Baby Boomers (1946-1964) – 25% of [...]
