Preparing Your Business for the Holidays
The holiday season is approaching, which means it’s your business’ time to shine. Consumers will soon be occupied with holiday shopping and making arrangements for their holiday plans. This is where your business comes in. Get in front of your customers and offer them your products and services before the busy season starts.
Take a proactive approach and leverage these five tips so your pet industry business can thrive during the holiday rush.
- Communicate early and often
No matter what pet product or service you offer, market to your customers early and often. To ensure you’re reaching as many people as possible, communicate through various channels that have performed for your business in the past. Use marketing channels like email, social media, SMS, direct mail and online targeted ads. Remind them that the festivities are about to commence and that they need your help to take care of their pet’s needs. You might even consider offering a special promotion during the holidays to attract new customers.
- Be festive
When communicating with your audience, set the holiday tone. Who doesn’t love a social media graphic with a holiday-themed meme or a postcard with a puppy that’s dressed for the festivities? Don’t promote content that you’d typically use throughout the year. Get creative and be festive with the times. Perhaps provide a pet-friendly holiday treat to accompany your service and/or product. The one-off, festive items are memorable and will help your brand stick out from the competition.
- Stock up on supplies
Do you have all the supplies you’ll need to get your business through the holiday season? Be mindful that processing and shipping can take longer during the holidays, so don’t wait until the last minute to make purchases. Brainstorm all the items you’ll need and place your orders several weeks ahead of time.
- Hire seasonal help
The war on talent is still fierce, and it’ll get increasingly difficult as the holidays approach. Start hiring seasonal employees now. Identify, recruit and onboard your temporary employees weeks before the busy season so that they’re fully prepared.
- Reward and celebrate your employees
Be sure to show your appreciation for your staff around the holidays. This offers your team the recognition they deserve, and it’ll keep them engaged and inspired for months to come.
At Pet Butler, we provide business owners with industry-leading marketing and support. When you’re a part of our network, you’ll gain a built-in marketing team and join forces with our team of experts. The services we provide are to bring awareness to your business and promote your growth. Our team offers search engine marketing and optimization, local listing management, email marketing, social media marketing, direct mail management, database targeting, marketing planning and much more.