5 Tips to Make Social Video Marketing Work for Your Business
Should your business use video as part of its marketing strategy? Consider some recent statistics:
• 79% of all internet traffic in 2018 is video content.
• 4 times as many consumers would rather watch a video about a product or service rather than read about it.
• Facebook users spend 3 times more time watch live videos than traditional videos.
• Organic Facebook engagement is highest on posts with videos, at approximately 14%.
• Just by using the word “video” in an email subject line boosts open rates by 19%.
Those statistics, by themselves, should convince you that you should add video to your overall marketing strategy. However, you may not know where to begin. First of all, you need to determine what interesting and useful information you have to share.
Video content Ideas For Marketing Strategy
Show your audience something they wouldn’t normally see.
With video, you can show your audience how your product works, introduce them to your employees, or provide them with other fun or useful information in a visual format. Video content can also give your audience an easier way to see some of the behind-the-scenes of your business, giving them a ‘sneak peek’ into what you do. This will appeal to your audience and entice them to learn more about you.
You can do this by producing videos or doing Facebook live videos on various social media platforms. If you produce a video, it should be a little more polished; however your audience will be a little more forgiving with the quality of a live video.
How To Prepare For a Live Video
When preparing to do a video, whether produced or live, consider the following:
- Script what you want to say. You can seem spontaneous even if you plan what you want to say. Whether you do a live or produced video, tell your audience why they should watch (give them points, if applicable), give them that information, then summarize and provide a call to action (what you want them to do with this information).
- Practice first. A live video doesn’t mean that you have to do it on the first take. Rehearse what you want to say so you don’t stumble over your words. If you are demonstrating a product or service, practice that so you know if you need to move the camera or phone.
- Look at your surroundings. What is in the background? Is there something that is distracting that should be moved? If you are outside, are you shooting into the sun? Is there a noise distraction?
- It’s okay to give away a little bit of your secret sauce. Just because you show a little bit what you do or how you do it, it doesn’t mean that someone else is going to replicate it. It will show you as being authentic and people will keep coming back for more.
- Remember, social media is about being social. Provide value so people want to come back and do business with you, but don’t make it all about selling. Your audience will tune out if all you do is sell to them.
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