Diversification is a great way to catapult your existing business. The decision on which business opportunity to grab onto, however, can be tough. As you narrow down a shortlist of contenders for your business opportunities, you get into the deep [...]
Sharing best practices across your organization is an excellent way to improve overall performance and productivity. Regardless of the size of your group, team or company, capturing and communicating your employees’ experiences and knowledge will accelerate learning for all [...]
Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have evolved and will continue to evolve. With so many frequent changes, how do small business owners keep [...]
Customers are your company’s most critical asset. When it comes to customer service, a positive customer experience can be the key to gaining and retaining a loyal customer. 87% of people say that good customer service changes their buying behavior. [...]
Annual business planning normally occurs in the third and fourth quarters of the previous year. During that time, business owners and team members reflect on performance and delivery, assess goals and create supporting strategies. Often, that is where it [...]
Currently, there are five generations in the workplace, each with its own set of values, career outlooks and aspirations. The generations in today’s workplace according to Purdue University are: Traditionalists (1925-1945) – 2% of the workforce Baby Boomers (1946-1964) – 25% of [...]
Excellent customer service starts with managing client expectations. Helping clients understand what they can expect from your services and what they shouldn’t is a fine art. Clear communication from the start is the key to setting and meeting expectations so that your customers [...]
If you work in an industry that experiences slower periods throughout the year, the temptation as a business owner might be to check out and relax. While taking time to recover from the busy season is crucial, the off-season in [...]
As a manager, you have the unique opportunity to become a mentor to those who report to you. Bosses who rise to the occasion and take on the role of mentor transform from the title of boss into that [...]
We’ve all heard about the growth in the pet industry and the projections that it will continue to rise with no end in sight. In 2020, pet industry sales surpassed $100 billion for the first time. With that type [...]
