Our History: Building Something Great
Our vision for the Pet Butler organization is simple: To create a business that enriches the lives of the pets and the owners we serve.
Our executive team expanded its vision for growing our organization. As a second generation, family-owned business, we had built a strong foundation and we designed our road map to becoming a multi-brand franchising company. We formed Spring-Green Enterprises, the parent company to Spring-Green Lawn Care, and we began our search for a second brand.
Here is the list of the must haves that we used during our search for a second brand:
With greater visions we formed Spring-Green Enterprises, the parent company to Spring-Green Lawn Care, and began our search for a second brand. Pet Butler was the solution to our needs.
We became a Franchise Owner with the vision to acquire the franchise system if we could prove out our local franchise. The first year we ran the business as it was originally designed. Learning the operations, technology and really trying to understand what it would take to operate this business.
Heading into our second year, we felt the need to accelerate our growth, so we acquired a local pet waste removal business at the end of 2015. We began to dig deeper into the marketing challenges and we leveraged our internal systems to deliver a more predictable digital & direct marketing system and we got aggressive on our offers.
In 2016, we worked with Spring-Green’s digital & direct marketing vendors, focusing on improving the cost-effectiveness of each sale. We also brought in outside expertise to educate us on the pet industry and began our due diligence on what it would mean to acquire the Pet Butler franchise system. We liked what we learned about the industry, and that reinforced our confidence to acquire the franchise system.
In June 2017, we acquired the franchise system and formed the first Pet Butler leadership group. This volunteer group of franchise owners from across the country has been instrumental in helping us during the transition of ownership, accelerate our learning curve and prioritize the area within the business model that warrant the most attention.
In August 2018, we held the first National Training Conference as the new brand owners and we had the entire organization together in one place for the first time in many years. It was an exciting event and a great opportunity to create relationships, provide a tour of our world class training facilities and attend stimulating training sessions.
In 2019, we have been evolving the Pet Butler brand by testing new services in the company owned Pet Butler location in the Chicagoland area. We introduced pet sitting and dog walking services along with pet shuttle / transportation services. This is just the beginning to endless possibilities. Check out our full services video.
Learn more how Tom led the evolution of the Spring-Green Lawn Care parent brand for more than four decades.