Leadership: Executive Team Keeps Its Eye on the Future
We have a balanced leadership team of pet loving and progressive minded individuals leading the Pet Butler organization. These experienced leaders combine over 100 years of experience in helping Franchise Owners reach their goals and dreams. The executive team recognizes the opportunity in the rapidly growing pet industry and is committed to investing in its people and its Franchise Owners by supporting the organization with the needed investments to realize its potential. All to keep the brand relevant and to build a sustainable business model for generations to come.
Tom Hofer, Chairman
Tom led the evolution of Spring-Green Lawn Care brand for more than four decades. He provided the vision and financial responsibility needed to navigate the changing marketing place and survived not one but three recessions. Tom also provided the organization with its moral compass which is the basis of the core values and mission of the company. Tom retired in June of 2010 and assumed the Chairman of the Board role for Spring-Green Enterprises, the parent company of Spring-Green Lawn Care Corp. and Pet Butler, LLC. He is enjoying traveling with his beloved wife, Sue, and spending time with their grandchildren.
Ted Hofer, CEO
Ted grew up around the Spring-Green business and saw firsthand the sacrifices his father and mother made in the early years. After graduating from the University of Illinois with a degree in finance, Ted pursed his entrepreneurial roots by opening a franchise of another system. This experience, like his fathers, gave him the perspective of a Franchise Owner and that is evident in his efforts in leading the organization. Ted rejoined the Spring-Green business in 2005 and moved through the succession plan holding various positions throughout the organization. Ted assumed CEO responsibilities in June of 2010.
James Young, President
A career in family business rooted in franchising led James to Spring-Green in 2004. Having served in several key leadership roles he joins the Chairman and CEO on the executive team that steers the organization. James is the COO of Spring-Green Enterprises Inc., President of Pet Butler, LLC and President for Spring-Green Lawn Care Corp. James is known for his straight forward approach and his direct marketing tenacity. Under his leadership the organization has made sizable investments in its staff, technology and marketing that have propelled the organization to where it is today. James and his family recently welcomed Morgan, a rescue dog (lab/vizsla/pointer mix), to their family.
RJ Krone, Vice President of Operations
RJ Krone started his career with Spring-Green in 2006 as the start-up support representative and was no stranger to small business before joining. RJ now serves as our Vice President of Franchise Operations and oversees the business consultants and support specialists who support our growing franchise system. RJ and his family enjoy spending time with their westie, Ditka, a rescue dog.
Brian Kish, Vice President of Business Intelligence
Brian Kish has had a significant influence on the organization in his 35 years with the company. Brian has held numerous roles in that time and has served as the Vice President of Business Intelligence since June 2010. Brian’s position is at the center of our organization. His team works across department lines supporting the needs of operations, marketing and finance with the data and analysis that helps our department leaders make decisions and recommendations to Franchise Owners. Brian has been instrumental in helping develop our franchise owner portal which provides analytics to Franchise Owners about their business’s performance. Brian is married with two adult children and now a grandparent to each. Brian and his wife are dog lovers and they have rescued a Goldendoodle named Bailey.
Gillian Hrycyk, Director of Marketing
Gillian Hrycyk joined Spring-Green in October 2005 and progressed from a Marketing Coordinator to Marketing Manager and now to her current role as Director of Marketing. Gillian and her team are responsible for all traditional marketing (offline) which includes direct mail, collateral support and signage. Gillian also provides oversight to the Pet Butler national call center and back office support center. Gillian is married with a daughter and a son. Gillian’s family includes Stella, a pug, and Louie, a rescued chug (chihuahua/pug mix) and Archie a rescue pug.
Dan Robb, Director of Digital Marketing
Dan Robb joined us in 2016 and serves as our Director of Digital Marketing. Dan’s responsibilities include leading a team through the gauntlet of digital marketing opportunities. Dan and his team support Franchise Owners with local listing management, social media management, digital marketing campaign management and oversee all the digital assets including the franchise local websites, landing pages, video campaigns, email marketing and the value-added content we share on behalf of Franchise Owners to the customer. Dan is married with 2 children with a loved rescue blue heeler dog named Lucy.
Mark Potocki, Director of Business Development
Mark Potocki joined the Pet Butler team in October 2019, as Director of Business Development. His recent work with Franchise Dynamics, a franchise management consulting firm, provides real life practical experience and a deep understanding of what business owners are looking at when they decide to grow their business. During the past 13 years in franchising, Mark has served as a guest speaker at the IFA Legal Symposium as well as regional Franchise Business Networking and Women’s Franchise Network events. Mark has been awarded with three STAR awards at the Franchise Update Leadership Conference for best practices in his sector and has been seen on Fox Business News discussing the benefits of a home and mobile franchises in today’s economy. Mark brings a skill set uniquely suited to help small business owners understand the benefit of owning a Pet Butler franchise. Mark is married with three children and two dogs.
Kandra Witkowski, Franchise Development
Kandra joined the organization in May of 2016 following our acquisition of her poop scooping business. The Pooper Scoopers, Inc. provided pet waste cleanup similar to Pet Butler and was absorbed by our company owned franchise. Kandra has been instrumental in helping accelerate our knowledge in the pet service area. Kandra is an advocate for animal health and welfare and has sat on the executive board for Spay Illinois, Animal Rescue Foundation, and the Association of Professional Animal Waste Specialists. She and her husband are pet parents to Willy Wonka, a shitzu-poodle and a Russian blue kitty, Freya. Both of her pets are rescue pets.